Social Campaign Examples
Pocky Australia - Brand Awareness Campaign (2020)
This was a campaign to spread awareness about Pocky and officially launch in the Australian market. A total of 4 influencers were contracted with, keeping diversity and Pocky's target audience in mind (Mothers with young children and Millennials/Gen Zs).
The challenge was a minimal budget and finding parents and Young Adults who were also interested in the Food space/had a strong voice within their communities.
Total Reach: 2,491,000
Total Likes/comments: 48,545
Total Views: 38,76o
Campaign period: 3 months
Platform: Instagram
Nando's Singapore - EOY Campaign 2020 (TikTok)
Nando's SG's first TikTok campaign (Brand Takeover, Topview ad, Hashtag Challenge), featuring MingWeiRocks, RRILEY and Fauzi to promote the brand's "GTFO Platter" via duet video feature.
The challenge here was finding only die-hard Nando's lovers who were also prominent on TikTok. I managed to achieve this by having a look at who was already following Nando's across their social media channels/sending out emails to suitable Talent.
Ming Wei
RRILEY
Fauzi Azzhar
Total Reach: 16,850,000
Total Likes/comments: 39, 298
Total Views: 457,208
Total shares: 123
Campaign period: 8 days
Platform: TikTok and Instagram (IG Stories only)