Social Campaign Examples
Pocky Australia - Brand Awareness Campaign (2020)
This was a campaign to spread awareness about Pocky and officially launch in the Australian market. A total of 4 influencers were contracted with, keeping diversity and Pocky's target audience in mind (Mothers with young children and Millennials/Gen Zs).
​
The challenge was a minimal budget and finding parents and Young Adults who were also interested in the Food space/had a strong voice within their communities.
​
​
Total Reach: 2,491,000
Total Likes/comments: 48,545
Total Views: 38,76o
​
Campaign period: 3 months
Platform: Instagram
​
​
Nando's Singapore - EOY Campaign 2020 (TikTok)
Nando's SG's first TikTok campaign (Brand Takeover, Topview ad, Hashtag Challenge), featuring MingWeiRocks, RRILEY and Fauzi to promote the brand's "GTFO Platter" via duet video feature.
​
The challenge here was finding only die-hard Nando's lovers who were also prominent on TikTok. I managed to achieve this by having a look at who was already following Nando's across their social media channels/sending out emails to suitable Talent.
​
Ming Wei
RRILEY
Fauzi Azzhar
​
Total Reach: 16,850,000
Total Likes/comments: 39, 298
Total Views: 457,208
Total shares: 123
​
Campaign period: 8 days
Platform: TikTok and Instagram (IG Stories only)
​
​